JBL Flip 7 Purple (JBLFLIP7PUR) is a portable Bluetooth speaker featuring JBL Pro Sound and AI Sound Boost for powerful and clear audio. It offers up to 16 hours of playtime (plus 2 hours with Playtime Boost). It is IP68 waterproof, dustproof, and drop-resistant. It supports Auracast™ multi-speaker connection, PushLock accessory system, lossless audio via USB-C, and customization through the JBL Portable app.